What Makes a Good Logo: A Guide for New Brands

What Makes a Good Logo: A Guide for New Brands

What Makes a Good Logo: A Guide for New Brands

What Makes a Good Logo: A Guide for New Brands

What makes a good logo? What secret recipe do designers follow to create visual representations that form an indelible impression in our minds?

What makes a good logo? What secret recipe do designers follow to create visual representations that form an indelible impression in our minds?

What makes a good logo? What secret recipe do designers follow to create visual representations that form an indelible impression in our minds?

Dec 5, 2023

Dec 5, 2023

Dec 5, 2023

What Makes a Good Logo
What Makes a Good Logo
What Makes a Good Logo

We've all seen them – the Nike swoosh, the Apple's apple, McDonald’s golden arches. Those aren't mere pictures or doodles; they are logos and exceptionally good ones too. They tell stories about the brand and resonate with us on deeper levels. But what exactly makes a logo good? What secret recipe do designers follow to create visual representations that form an indelible impression in our minds? In this article, I'm going to delve into these questions and more about the complex art of crafting iconic logos.

Introduction to Logos

Before we get ahead of ourselves, let's first understand what a logo actually is. A logo is a symbol or design adopted by an organization to identify its products, uniforms, vehicles etc. It is essentially their visual identity, akin to your own face telling others who you are without needing words.

Now, don’t confuse a company's logo with their brand; they're not the same thing but two halves of the same coin. While a brand includes multiple elements like color schemes, typography styles, taglines and even sounds - think Intel’s signature jingle - a brand personality logo forms just one critical part thereof.

The power held by logos cannot be underestimated. When done right, they can instantly invoke feelings of trust and familiarity within viewers for your product amid many competing for attention on shelves or screens around them.

Moving forward in this article, let me guide you through what makes a good logo such – we'll analyze different types of logos, explore principles in effective logo design process and reveal how great logos impact your branding process as well as marketing efforts, inducing real-life examples along the way. Finally wrapping up with some tips if you plan on getting one designed yourself soon! Now isn’t that exciting?

Components of a Good Logo

Unraveling the answer to the question: "What makes a good logo?" starts with understanding its basic components. Let's delve into the integral design elements one by one.

The first component is the idea of simplicity. An effective logo should be uncluttered, making it easily recognizable at first glance. The Nike 'Swoosh' or Apple's plain apple are clear examples of this principle in action.

Next comes versatility. You want your logo to maintain its visual integrity no matter where it's placed or how it’s used — whether that be on a massive billboard or tiny business card, printed in black and white or full color. That's why scalability forms an important part of what makes a good logo - the ability to scale without losing detail.

Relevance is another critical aspect in designing a logo – it should align with the brand's identity and audience expectations. If you’re brewing craft beer with an edgy attitude, you probably won’t select a delicate floral design for your logo.

Finally, we have memorability. This combines all other aspects: simplicity, versatility, and relevance but adds an innovative twist—something unique that stands out in the sea of logos wherever it appears.

Here are few other minor but equally important considerations while creating an effective logo:

  • Consistent use of color palette: Colors evoke emotions; they play a significant role in branding efforts.

  • Use of typography: Logo fonts can showcase a personality.

  • Graphic imagery/ symbols: Be mindful about cultural implications before using any symbols or images.

By focusing on these components of same logo and striking balance between them, you can create not just a good, but great logo that clearly communicates who you are as a brand.

Different Types of Logos

Embarking on the journey to determine what makes a good logo, a discerning eye can't overlook the inherent diversity in logo types. A comprehensive understanding of these various designs plays a significant role in choosing the next logo appears the most suitable one for your brand. This segment aims to enlighten you on different kinds of logos and their unique characteristics.


The first type one often stumbles upon while exploring logos is 'Wordmark'. As implicit from its name, this format involves using the company's full title as the primary design component. Some well-known examples encompass Google, eBay, and Coca-Cola which proved that simplicity could indeed breed marvels.


Secondly, we have 'Lettermarks' or 'Monogram logos'. Graze through channel lists, and you might spot these succinct yet impactful initials tucked within circular or square designs. They're best fit for businesses with lengthy names they wish to shorten by consolidating initial letters - HBO (Home Box Office) is an instance supporting this claim.

Symbol or Icon

Navigating further into logo landscapes brings us face-to-face with standalone icons like Apple’s own apple logo or Twitter’s bird. Relying entirely on an easily identifiable image sans text empowers these 'Symbol' or 'Icon' logos to breach language barriers effortlessly.

Combination Marks

A combo pack, labeled Combination Mark Logo incorporates symbols and words seamlessly to reap dual benefits. McDonald's iconic "Golden Arches" accompanied by its printed moniker does justice to this category.

I'd also like my readers to understand how each type serves a distinct purpose; thus, determining which ones align better with your brand vision is paramount in charting out your design process. No matter which type you lean towards in making your unique aesthetic statement remember - versatility leads the game!

Different Types of Logos

Key Principles in Logo Design

When it comes to identifying what makes a good logo, we must first take into account several key principles of effective logo design. A well-designed logo doesn't just look appealing - it communicates the brand values and promotes recognition.

  1. Simplicity: Simplicity reigns supreme in the realm of logos. It’s vital for a logo to be easily recognizable, and an overly complex design can muddy its perception. Take, for instance, Nike's famed 'swoosh' or Apple's iconic apple with a bite taken out; these logos thrive on their simplicity.

  2. Versatility: Next on the list is versatility. An effective logo must work across various platforms and formats—everything from business cards to billboards should accommodate your selected design without distortion or loss of clarity.

  3. Relevance: Is your logo relevant to your target audience? Does it connect with them? A tech company would likely opt for something sleek and modern while a childcare organization might favor a fun, playful aesthetic. The demographics play a crucial part in determining what makes a good logo design.

  4. Memorability: As logos serve as visual cues to our brains, memorability plays an essential role in fostering connection between the customer and the brand. An original, distinctive logo not only helps make this deep-seated impression but also enables companies to stand out from competitors.

  5. Timelessness: Lastly, pursue timelessness rather than trendiness in your design endeavors—a timeless logo resists becoming outdated or obsolete as fashion trends change over time and will consistently resonate with customers year after year.

Drawing together these principles gives you an undeniably robust foundation for creating your emblematic masterpiece: a simple design yet compelling; versatile yet memorable; relevant yet timeless! Armed with these principles ensures that when people ask "what makes a good logo?" you'll know exactly how to respond

The process of creating a good logo

Designing a logo that accurately represents your brand and resonates with your audience is no small task. This endeavor requires a thorough understanding of what makes a good logo, including its components, different types, and the principles of design. Here's an insight into the sequence of the creative process you'd ideally follow for perfect logo yourself:

  1. Identifying Your Brand Identity: Start by comprehending your brand's personality, mission, target audience, and unique value proposition. Your logo should encapsulate these elements implicitly or explicitly.

  2. Research & Inspiration: Look at trending designs within your industry and study successful logos related to your niche. However, don't lose sight of originality in this pursuit.

  3. Conceptual Sketching & Brainstorming: Put pen to paper and begin sketching potential designs for your logo. Jot down different ideas revolving around the brand identity you determined earlier.

  4. Digital Refinement: Once you've chosen top contender sketches, start refining them digitally using advanced software applications like Adobe Illustrator or Photoshop.

  5. Feedback Collection & Iterations: Get feedback on the digital drafts from trusted sources - peers, mentors, or perhaps even a sample section from your target market if accessible.

  6. Final Review: After making necessary tweaks based on obtained feedback, take another close look at other facets such as scalability and color compatibility before finalizing the design.

  7. Usability Testing: Assess how well it works across various platforms (such as social media sites) and print materials (like business cards), both in colored versions and black & white formats.

Sticking to this process can help navigate the journey towards a great logo solution more effectively while simultaneously achieving clarity about our crucial purpose - "What makes a good logo?". Remember to trust creativity interspersed logically with strategical thinking when working through each step leading up to your finished emblem that's both unique and relevant!

Impact of a Good Logo on Branding and Marketing Efforts

When discussing what makes a good logo, it's important not to overlook the integral role that logos play in branding and marketing. The effects of a well-executed and successful logo design can transpose beyond mere artistic aesthetics; its potential extends into considerable influences on your brand perception, marketing outreach, customer acquisition, and overall business growth.

Firstly, let me explain how logos function as the "face" of your company. They give your brand character and make it easily identifiable among competitors. Every time a prospective customer comes across an engaging logo, they'll associate it with your products or services – strengthening this brand recognition is one of the crucial outcomes of effective marketing.

Moreover, a strategic and enticing logo can enhance promotional efforts. When featured prominently in advertisement campaigns - be they digital or print - logos play pivotal roles in capturing consumer attention and sparking interest in what you're offering. It's worth noting that companies with compelling logos tend to generate more intrigued clicks or attentive viewership throughout their marketing channels.

Reflecting on customers' psychology when making purchase decisions is another point to consider. While examining various options available in the market, consumers gravitate towards brands they've seen or heard before—having an unforgettable logo boosts your chances at being within their selection radar.

The bearing of good logo design also extends to the domain of social media visibility. Users frequently share content that strikes them as creative or relatable—a captivating logo embedded on such shareable content facilitates viral marketing by increasing exposure exponentially each time posts are shared.

Lastly, let's delve into the element of trust building. Trust goes hand-in-hand with professionalism; hence, showcasing an expertly created logo helps project an image of market expertise and credibility upon first impression.

In essence — distinctiveness, amplification of promotional efforts, buyer allurements enhancement, bolstered social media presence, and trust elevation unequivocally indicate the profound impact that a good logo has on a brand's marketing efforts and overall image. Remember, your logo is more than just a random symbol—it’s the visual cornerstone of your brand that impacts how it's perceived in the market.

Famous Examples of Successful Logos

Delving into the world of celebrated logos can provide us with a deep understanding of what makes a good logo. This section will illuminate some legendary and well-known logos, exploring why they've been successful and how they encompass the design principles we've discussed throughout this piece.

One such example is the renowned Apple Inc. logo. The bitten apple icon is simplicity personified yet strikingly memorable. Its monochromatic color scheme allows for versatile use across various platforms, demonstrating one crucial characteristic that defines a good logo—adaptability. It embodies innovation reflecting the brand's ethos succinctly, which is precisely what a high-quality logo should aim at achieving.

Another exemplary instance comes from designer Nike - its 'Swoosh' logo. A model of minimalistic design, it captures movement and energy synonymous with athletic performance—the company's very niche. Brevity in form combined with meaningful symbolism allows it to establish immediate audience connection—a testament to what makes a good logo.

And how can one overlook McDonald's golden arches? Born out of architectural origin rather than graphic design, their bright yellow symbol against red background strikes an instant conversation—it is inviting and speaks volumes about fast service while evoking warm family memories. Through this symbol’s acclamation, we learn that an effective logo often leans on relevant colors emulating brand attributes while being simple enough to stay etched in consumer memory.

These historically successful logos teach us valuable lessons about good logo design:

  1. Simplicity aids recall: Uncluttered, clean designs are more likely to be remembered.

  2. Relevance matters: Logos making sense within their market niche tend to resonate more.

  3. Harmonious Coloring: Striking but appropriate color palettes can immensely elevate recognition potential.

  4. Adopt versatility: A winning logo maintains its prima facie appeal across diverse backdrop mediums.

As you forge your own path towards creating a potent business insignia, carry these lessons from historical giants in your toolkit. After all, what better guru than success itself?

Tips for Designing an Effective Logo

Naming your brand and creating a mission statement is one thing, but translating that essence into a visual representation your own logo is another challenging task. Here are some essential tips to help you design an effective logo:

  1. Know Your Brand: The entire crux of what makes a good logo lies in intimately understanding your brand's personality, target audience, values, and unique selling points. If you grasp your brand's identity well, the proposed image or symbol will come naturally.

  2. Keep It Simple: Leonardo DaVinci once said, "Simplicity is the ultimate sophistication", couldn't be more accurate when designing logos. Think about Apple's apple or Nike's swoosh; their designs are simple yet impactful.

  3. Make it Scalable: Ensure your design maintains its clarity and impact at various sizes― whether it's on a billboard or a business card.

  4. Versatility Matters: A good logo works effectively in different contexts and mediums – from print to digital platforms.

  5. Color Choices: Research on color psychology suggests that colors play a pivotal role in shaping perceptions about brands. Hence, keep your color choices strategic yet intuitive.

  6. Uniqueness Beats Trendiness: Chasing trends may result in having an aesthetically pleasing design today but remember trends fade out quickly. However, developing a unique concept would make your logo timeless and unforgettable.

  7. Typography Appeals: Typography speaks volumes about a brand's character - curvaceous fonts can denote creativity while bold typographies could underline assertion and authority.

  8. Use Negative Space Creatively: Famous brands like FedEx have brilliantly utilized negative spaces within their logos – inducing cognitive intrigue among observers.

Lastly, don't rush the process because building something remarkable takes time! So strategize judiciously before crafting each element while keeping your focus on these ground rules intact: versatility, simplicity, scalability–that defines an effective logo. Remember, a good logo is more than just aesthetic appeal but a reflection of your brand's philosophy–choose wisely while cementing your visual identity.

In the grand scheme of things, brand recognition heavily depends on unique and influential logos. By using these tips as guidance, I believe you'll have the expertise to design a successful logo, that powerfully resonates with your target audience.


Reflecting on all previous sections, it undeniably becomes clear that the question "what makes a good logo" isn't one with a simple answer. Logo creation is an art bestowed upon skilled designers who can cleverly play around with visual elements and messages to form unique representations that define a company's DNA.

We have mulled over the basic components of a good logo: relevance, simplicity, memorability, scalability and versatility. These corners stones are essential in building a strong foundation for your brand image. However, understanding them alone doesn't necessarily guarantee success. It assists in identifying different types of good logos - each befitting specific industries, business values or audiences.

Logo design isn't a random act; it abides by key principles such as balance, color psychology, typography and negative space use. A thorough comprehension of these dynamics can lead to high-quality results while exempting you from common pitfalls many amateur designers succumb to.

Equipped with this knowledge about what makes a good logo, you venture into the world of logo design where creative expression meets corporate identity. The process starts with research and wraps up at iteration – every step aimed at making the created logo memorable emblem immaculate yet representative of the entity behind it.

And our discussion won’t be complete without acknowledging the impact an effective logo creates on subsequent branding and marketing efforts. After all, your logo stands at the frontline for potential customers – their first contact point – thus shaping their perception about your entity before they've even interacted with your products or services. Remember iconic successful logos like Apple or Mercedes-Benz that made history? Therein lies evidence!

Yet despite all known aspects which seemingly make assembling an impactful logo easy enough to do it still is elusive for many businesses out there due to its inherent artistic nature. You might want to consider leveraging professional logo design tips and sources if uncertain about creating something truly valuable yourself so far.

To round off our exhaustive dissection on what makes a good logo, bear in mind the amalgamation of these aspects: relevance to brand, aesthetic appeal, practical functionality and memorable essence. Let your creativity shine within the bounds of these attributes and you'll be well on your way to designing a memorable logo, that resides not only on letterheads or business cards but etches itself into the memory of beholders. Happy Designing!

15,000+ customizable

3D design assets

for UI/UX, website, app design and more.

Need editable 3D icons, illustrations, characters, and mockups?

Need editable 3D icons, illustrations, characters, and mockups?

Need editable 3D icons, illustrations, characters, and mockups?